Level 3 craft training progress report

Level 3 craft training is progressing well. Level 3 requires more personal input and time and the crafters are expected to exercise their own initiative as opposed to Level 2 where everything is more prescriptive. During the month of April all the craft groups did more in-depth work with the 4 Ps of Marketing. They were all asked to make two products (that they could make and sell to their community) and sell them. The groups had three weeks in which to do this. At the end of this time each member was to bring in two of the items they sold and the amount of money they had made.

The two lessons in April covered the following:

Lesson 4 – Product

The crafters looked at aspects of the products they had made and each person had to discuss why they chose certain colours, the design of the product, the size of the product and the comfort of the product. This was done to inform the groups that designing and making products is not just random – you need to carefully consider your market and these aspects when making a craft product.

Lesson 5 – Costing and Pricing of the products

Each member went through the process of how to cost the raw material expenses and then the groups looked at what the items were sold at (ie the Selling Price) and therefore what profit they had made. Costing and pricing at this level did not include labour or indirect costs – these will be covered at a later stage.

The groups really benefitted from this exercise as they were doing costing and pricing on items they had made and they began to understand how to do this. Most groups said they had learned a lot.

Of all the group members the person who made the most money was Khombisile Majola of Sukumani group, who made beaded bracelets and sold products to a total of R1380.00.

Although Zimele has costed and priced each item that the women have made in Level 2 – all of a sudden they were excited about learning costing and pricing of the products they had made, because it was more personal and directly affected them. They began to understand the importance of knowing costs because it showed them what the profit would be from their items. We also discussed with the groups whether their customers were happy with their prices, what their competitors sold the same/similar item at and how they could make their prices more attractive. We did this to see that the women understand that pricing is also about the market demand and not just about what you think you can make in terms of profit. You have to also consider what your customers are willing to pay and what your competition sells for.

It was particularly exciting to see someone like Khombilsile Majola begin to understand Costing and Pricing. Although she sold the most goods she struggled with understanding the maths involved in costing a pricing. However by the end of the lesson she was able to see how to calculate the costs of a single item and see how much profit she was making.

Khombisile & SindisiweKhombisiles bracelets











Above L-R: Sindisiwe Ndimande and Khombisile Majola of the Sukumani craft group in Swayimane & Kombisile’s beaded bracelets.

In the next lesson we will complete the 4 Ps of marketing by doing some in-depth work on Place (to sell) and Promotions (used to sell).

Report by: Julia Buss (Zimele Community Craft Co-ordinator).







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